They saw a noticeable uptick at about 60%, and that number continued to increase until the goal was hit.įor this reason, giving people an idea of your overall progress is tremendously important.īut this raises an interesting, ethical question. They found that, as a campaign neared the end of its goal, people were significantly more likely to give. A study out of Washington measured charitable contributions on the platform. People are much more likely to donate to a fundraising campaign when it's closer to its end-goal. They Help People Understand that They Are Working Towards a Reachable Goalįundraising thermometers really dig into the natural desire people have to feel impactful. Why Are Fundraising Thermometers Important?Ī visual representation of your organization's progress will help your organization achieve its goals in many ways. Physical fundraisers (marathons, car washes, etc).It gives your constituents an indication of your goal's overall progress.įundraising thermometers work with all kinds of different fundraising campaigns. It's that it's some type of visual element that measures the progress of your fundraising goal. The central element of the fundraising thermometer isn't that it's a big red literal thermometer. It just depends on the needs and structure of your fundraiser. They can structure an entire campaign, measure progress on an individual level, or anything in between. It's vital for us to really dig in and define what a fundraising thermometer is before we can even start to talk about why it's important.įundraising thermometers are a visual representation of the progress an organization has made towards a goal. The fundraising thermometer takes on various forms. Let's look it at why it works, and how it can help your campaign raise more money. No matter the image used, fundraising thermometers are an excellent way to track progress towards a goal, and are a staple in the fundraising community.īut why is that? What is it about fundraising thermometers that help companies raise more money? What compels fundraisers to constantly turn back to this tried-and-true fundraising marketing method?
It may have been a chart or a pie graph sent in an email. It may have been a short green line splashed on your computer screen.
It may have been a big, bold, red dial plastered on a billboard. You've seen the fundraising thermometer before. Why Are Fundraising Thermometers Important?.
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